7 Killer Secrets to Successful Event Marketing


Events are much more than just an occasion. 
Though it may sound like an oxymoron, but the events should be a continuous mechanism that will live on beyond the physical duration of the show. 
While this is the ideal case, it calls for much more than just proper execution of the affair that is needed for its success and achieving the desired results. 
That is why event planners are also preparing to face the challenges that come forth during the process of event planning. 
While it is easy to think that nothing will go wrong during the event, it is always advisable to be preparing for the worst by devising some intelligent strategies. 
To help you out, here are some secrets that the event professionals have shared so that you can ensure that your event creates the impact that you are aiming for. Just take a look. 

  • The keystone of organizing a successful event, these days, is to create a new website or event page. There must be a website or page dedicated solely for the event. If you think of this last minute, then you have to rely on your skills to do this. But you can make it interesting by incorporating some of the elements.
    1. Biographies and Pictures of the Speakers
    2. Videos based on Earlier Events
    3. A Compelling Description of the Event
    4. A Prominent CTA – “Register Now” Button
  • Focus on Inbound Marketing Techniques – The inbound marketing happens to be the proven methodology for today’s age of digitalization. Inbound marketing deals with the creation and distribution of personalized content through a variety of channels. Marketers can earn the audience interest in this instead of buying. Purchasing the email lists and ad space is quite expensive, and they are also not effective most of the time. One of the best ways of creating a successful marketing campaign is to create content that relates to the point of pain of your audience. Add to that, and the live events are a great way to create the consumer-generated content. That is the easiest solution to remain etched in the minds of the attendees a long time after the event. 

See Also: 7 Benefits of Event Marketing To Promote a Product and Service

  • Utilise the Social Media Channels – This is the age of social media, and if you don’t use these into your marketing campaign, then you are falling out. Facebook, Snapchat, Instagram, Vimeo, or LinkedIn are the social media sites that you should use. Afterall you must put to use all the firepower that you need, and the social marketing channels are the best way to achieve it.
  • Create a Team – The event professionals are busy people who have to deal with a variety of responsibilities all at the same time. You can bring together a group of designers, writers, social media gurus, and tech people to get the message out to the target audience. If you are organizing an event for the first time, then you should know that it is invaluable to have a dedicated team of people whom you can trust and delegate the responsibilities to so that you get the desirable results. 
  • Send News Release to Industry Websites and Media – In this case, you should get started with the local media. You should find by Google searching the event calendars in your city. The trade associations and industry should also associate with the announcements. You should get a news release that looks professional and get it published to the local newspaper, TV or radio stations. The local blog sites are also significant. 
  • Utilise the Innovative Tech – Technology has revamped the event planning industry completely. So, by using the right kind of technology, you can provide an extremely personalized experience to your audience. You should also incorporate the techs that you use to keep the new event planning personalized and fun. Combine the old and new technology and also keep in mind the technology that has been used in the past. The real-time tracking and GPS can also be used so that the event can go local and global. The project mapping, use of QR codes, and augmented reality have also become default parts in case of events that would have seemed a lot more awkward even a few years ago. 
  • Build Momentum before the Event and While It Is Still On – You should have the hashtags up and running. You should make the Snapchat and Instagram busy destinations where the excited attendees can share their look and feel while coming in and waiting in the line. You can also post a teaser about another event or giveaway that is upcoming. 

You should always keep in mind that events give you the golden opportunity to come face-to-face with your target audience and corporate big shots. Naturally, this can open up many avenues giving your ample scope of brand establishment and networking-that you won’t get otherwise.  That is why you should make the most of it with the help of these tips that came from the event management professionals who have been in the industry for quite some time now and know exactly how it works.


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