Gone are the days when video used to be just one part of your marketing strategy. Today videos have turned into the dominating factor in marketing and business promotion strategies. And why not? After all, the demand for video content has been on a rapid rise across all platforms. Statistics show that videos can attract more than 300% traffic when compared to other popular content marketing mediums. Online marketing trends indicate that videos will attract over 82% of all internet traffic in 2022. If you include videos on your landing page, they can increase your conversion rate by as much as 80%. But the question that remains pertinent to all this data and information is what type of video content marketing strategy should you adopt to benefit from this trend? How can you use video content to grow your business?
In this article, we tell you about the top video strategies that can boost your business growth.
Brand Videos
Brand videos help you to showcase the larger picture of your company. Such videos highlight not just the products and services offered by a company but future vision as well. The aim is to build awareness about your company through the video and attract the target audience.
That is why you need to invest in superior-quality videos when telling your brand story. In such videos, you need to emphasize the use of attractive visuals along with compelling storytelling skills to leave a lasting impression on the audience.
Instructional Videos
These days most people turn to instructional videos on social media sites such as YouTube when they feel the need to learn about something. The topics can range from something as simple as a coffee recipe to something as complex as building a gazebo in your garden. The underlying fact is that such videos have turned into one of the primary sources of instruction for people.
If your business is related to services or products that need instructions, you can come up with how-to videos to reach out to your target audience. Just make sure that your videos have a call to action incorporated in them to guide the audience to your business or website.
Review and Comparison Videos
As the name indicates, review and comparison videos help to compare two or more things and arrive at an opinion about which is the best one. This is a very effective video marketing trend seen on social media platforms like YouTube. Companies generally engage online influencers for making such videos, for that you can learn about youtube marketing strategies.
The main reason behind adopting this strategy is that influencers command a certain following. Also, such videos can provide credibility to a product when an influencer can demonstrate why and how it is better than the other products in the same category.
Animated Videos and Motion Graphics
When it comes to video marketing strategies, animated videos can pack a powerful punch. You can use animated videos and motion graphics to deal with complex concepts. Such videos help you to convey your message or information in an easy-to-grasp format. This can turn out to be a huge advantage while engaging with your audience.
Animated videos and motion graphics can be of exceptional help when you want to represent facts and stats.
Live Videos
Live videos are a great way to attract an audience and engage with them. You can create all types of live videos to generate buzz about your business. For instance, you can create live videos of interviews, events, presentations, surveys, customer views, etc.
An interesting way to use live videos is to create a behind-the-scenes video. This will provide your customers with an idea about how your company functions. You can even encourage the viewers to send in their questions through the comments section even as the live stream is in progress. This will increase customer engagement by several folds.
Event Videos
Events provide you with great scope to leverage the potential of online videos. Whether your company is launching a new product, hosting a grand conference, having a fundraiser, or organizing any other event, you can create corporate videos of the event and use them to increase your brand outreach.
Before the event, go ahead and create an interest among your audience by developing a few Instagram reels about the event.
Customer Testimonial Videos
Customer testimonial videos are a simple but effective means to convey how your product or service can solve customer problems. You can create case study videos where your loyal customers can share their experiences of using your products or availing of your services.
In such cases, potential customers like to hear first-hand accounts from genuine consumers. This often helps them in making their mind regarding a brand and arriving at a decision. Ensure that the video highlights the challenges faced by the customers and how your company has been able to provide them with a reliable solution.
Demo Videos
True to the name, such videos provide demos about how your product functions. You can use demo videos for almost all kinds of products and services. For instance, you can use such videos to show how to test a physical product or how to install a gadget at home and start using it. They are effective for reducing any confusion that a potential consumer may have regarding the product.
Such videos are not the same as instructional videos. Rather, demo videos provide detailed information about a product. At the same time, it provides your customers with a strong reason to purchase the product. A well-made demo video can inspire customers to make a move and buy the product.
Parting Thoughts
You need to keep in mind a few things when creating videos for marketing your products or your brand. The first thing to pay attention to is the target audience. The next point to think about is the goal of the video. Whether you want to enhance brand visibility, increase customer base, accentuate brand recall value, or something else, you have to be very clear about the whole thing. The final point to consider is how you can edit your videos efficiently. A video may have good content. But it may not be able to attract the attention of the viewers if the editing has not been done well. For instance, if the intro video is not engaging enough, the video may not be able to generate interest among the audience. To avoid such issues, use a dependable video editor to polish your videos before publishing them.
