Instagram is a powerful visual marketing tool that can be used to grow your brand and product awareness. This social network makes it easy for brands to connect with their customers through photos, videos, and conversations in real-time.
Marketing on Instagram is way more than just posting pictures of products or services you offer; the goal is to create a relationship with your customers. Posts should be more about your users than they are about the products you sell.
Girls Building Empires is an online course that teaches how to build a massive following. It also explains how to convert that following into customers. If you want to become an online celebrity and earn money as an Instagram influencer, GBE is your best choice.
Good things about Girls Building Empires:
- It is not very expensive. Similar courses that teach you how to make money online usually cost as much as $5000. GBE is not going to cost you more than $99.
- You do not need to invest anything (except your time and good photography equipment).
- You can work from anywhere. You don’t need an office or staff of any kind.
- It is a comprehensive course, but there’s no fluff. You will learn everything you need to grow your following. GBE Instagram has more than 2.2 million followers, so they know what they are talking about.
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Following are some key points given in the course.
Choose a Niche:
The first piece of advice of the GBE course is to choose a specific niche and stick to it to attract the right audience. Even if Instagram is a social network where you can share whatever content you want, you should consider focusing your efforts on one interest area in particular. This way, your content will be more specific and thus more appealing to people that like this topic.
Define your goals:
The first step you should take is to define your goals. What are you trying to achieve with Instagram? Are you looking to build awareness, or do you want to drive engagement and customer loyalty? Once you have defined your objectives, it will be easier to develop a more effective strategy.
Know your audience:
GBE stresses defining and knowing your target audience. This is important not only for content creation. But a well-defined audience will also help you get sponsorships and collaboration offers by other brands.
Let’s start by saying that people on Instagram are not looking for boring advertising messages. They want to get helpful information, and they are interested in the opinions of others just like them. You must remember that it is also a social network where people share their experiences, so you need to be part of the conversation.
Take your time:
There is no secret recipe for becoming successful on Instagram, but you have to be patient. If you want to build up a strong community of engaged followers, it will take time. However, once your audience starts growing, the results are excellent.
Once you have defined your goals and niches, do not forget that Instagram is about having fun and staying creative. Using photos and videos of your products is essential, but it is also vital to get people’s attention by offering something special like interactive content.
Create visually compelling content:
Not everybody has the money to hire a professional photographer or get high-quality photography equipment. GBE teaches you how to create quality content without spending on fancy equipment.
You have to remember that Instagram is all about images. You can post photos, but also videos and even Stories. There are many ways you can use photos on Instagram for marketing purposes, but the most common one is by posting them directly on your profile with links back to your page or website.
Use Instagram Stories:
There is something special about Instagram Stories. This feature allows you to share images and videos that disappear after 24 hours. It gives you the chance to be creative, tell short stories in a fun way, and interact with people before they move on to another interest area or leave your page for good.
Hashtags & Captions:
There is a complete chapter that teaches you how to use the captions. Instagram has more than 800 million users worldwide, but only 2% of them access this social network daily. This means that even if your goal is to build awareness, you have to think about hashtags and creative captions for every post to get more people’s attention.
Make it interactive:
If you want Instagram to work for your business, you have to think beyond uploading attractive photos. You should also be interested in the opinion of others and create a connection with your followers. Remember that it is a community where people come together to discuss their interests.
Convert followers into customers:
The last module of the Girls building empires program will tell you how to make money on Instagram. You will learn how to convert your followers into paying customers.
You do not have to promote your business all the time on Instagram because people will get annoyed and leave your page. Instead of taking this approach, try offering something valuable for free to boost engagement levels.
GBE Review – Can it help you make money with Instagram?
Marketing on social media has become a necessity for any business, but not all channels are created equal. Instagram is one of the most popular apps out there with over 300 million active monthly users and an average time spent per user of 25 minutes each day – more people will see your engagement than you might imagine! GBE can help you create posts that resonate with this audience by incorporating some tried-and-true marketing principles.
