With the holidays approaching fast, it is the best time to get inside your caves and plan some exciting and robust trends of e-commerce for the year 2018.
Along with the infrastructural and industrial development in the Middle East, the e-commerce industry has risen to a great extent. More than 9 million internet users are estimated in the latest surveys. Having so much potential, the e-commerce industry found a stable ground to prosper. Back in 2010 around $9 billion, in sales were recorded whereas it reached $4.9 million in 2015. Suh a huge graph in the revenue generation is observed. With the growing demand and needs there comes a time for sketching some highly-productive techniques and trends to make the upcoming years even more progressive and prosperous. Let’s check out some promising trends of 2018.
Business through Email Will Gain More Attention
To engage and gather an audience one such measure is to use emails. Through enticing and valuable emails, you can drive massive traffic to your site. Emails are considered productive business assets for the year 2018. Through emails, companies are also offering a convenient manner of placing orders and making purchases. It has always been important for businesses to make ERP a core part of their business strategy
E-Commerce Trends Blend With Other Industries
Combining content marketing and social media marketing trends in your checklist will help you delight more target customers. You need to make use of every appropriate and beneficial technique. In the trend list of 2018, you might have noticed some prominent overlaps; this is due to the combined influence and collaboration of different industries. The goal of marketers, today is to focus on providing more optimized customer support and gain trust as well.
More Quality Engagements
In 2018, brands will more likely follow ways that can lead to stronger customer relations. Those who will only stick to persuading customers to make sales will have to go for spending amounts on bringing traffic to their site and to continue engaging their clients. However, the marketers who will pay more attention to gaining trust are less likely to spend on mere marketing techniques.
The More Credibility You Gain, the Better You Progress
It’s imperative to provide something useful and authentic to customers. Without satisfying them fully and succeeding in gaining good feedback, it will become much more difficult for you to surpass your competitors and enjoy a stable online position. Customers are getting smarter with every passing hour. They first carried out research about the product and its quality by checking reviews and feedback. Therefore, you must not rely on traditional and paid marketing techniques to boost your ranking instead stay focused on quality assurance and building a good reputation for your brand. You will automatically receive much traffic and potential outcomes.
Humanizing Brands
At present, online users like to interact with humans other than companies and computer-generated responses. It is the time to add characters to your branding strategies. The more humanly you associate stronger will be your bonds with the customers. Technology is evolving at a much faster rate it has enabled marketers to use ways that can increase their interaction with target customers. In the Middle East, online users prefer e-commerce because the brands offer valuable packages, 38% of online buyers are attracted by easy payment methods whereas 36% with a vast collection of products. Offering personalized options makes things even more efficient. You can add sort of options on your site to help visitors skim through their preferred type or category.
Voice Search to Provide Convenience
One significant transformation the rapid-changing technology brought is voice search. With AI integration, many brands have adopted the feature of voice search that helps users find their desired product in no time. It’s all about facilitating customers and this is what you can add to boost your sales and enhance your user experience. With the integration of 360 videos and virtual reality, the e-commerce industry has turned into a completely different platform. Now buyers can touch, smell, and experience even the fabric and texture of the products.
Categories to Count On In 2018
Among the many types of products and services, the ones on which you can rely, to receive double folds on your investments in the Middle East are as follows:
· Online games- receive up to 41% of preferences in the UAE
· Computer software- up to 31%
· Electronics- up to 28%
· Clothes- up to 17%
· Books and Magazines- up to 13%
· Home Appliances- Up to 11%
To Wrap Up
The e-commerce industry is enjoying an upswing in the Middle East and in the countries included in the Gulf Corporation Council. Around 43% of the internet users are active online buyers. It is the right time for consult experts belonging to the Digital Marketing Company in Dubai to get your site designed and developed for making an unbeatable success.
